New Arrivals





About US
Founded in 1968 by Late Shri B.M. Gupta, bg’s began as a garments brand rooted in quality and craftsmanship. After his passing, his son, Shri Nitin Gupta, took over and diversified into jewellery and accessories in 1994, marking the beginning of our journey as pioneers in imitation jewellery.
Best Sellers
REAL PEOPLE , REAL REVIEWS
VISION & VALUES

HONEST
We ensure our photos reflect our jewels accurately, so what you see, is what you get. We believe in quality and deliver the same.

TRUSTWORTHY
We offer, easy exchanges and returns* along with 1 year warranty on all our products. Loved since 1994.

PROMPT
We believe communication can build lasting relationships and resolve hurdles. We are just a call away.

SWIFT
We offer 3-7 day deliveries on all our handcrafted products and go beyond our means to meet your timelines for your special days,